Of course there’s a cost for this popular form of search engine advertising. The amount paid to the search engines, typically one of the big three (Google, Yahoo or Microsoft) and now gaining more popularity, Facebook, depends on your ad budget and how many users click on your advertisement. Website owners will bid on keyword or keyword phrases and a value is given to each ad to determine the positioning on the search engine result pages (SERPs). Website owners will only pay each time a user clicks on their ad.
Full Circle Consulting charges a SET management fee to optimize and manage your PPC account. No matter how much you want to spend on PPC ($100/month or $20,000/month), we still only charge you our low monthly fees.
Call us for a consultation and price quote: (310) 756-7448
An example of Pay-Per-Click at work:
When a user does a search, with Google in this case, for “pest control redondo beach” the below search results appear.
All the results highlighted in the red box above the fold and in the right sidebar are Pay-Per-Click advertisements. It is this ad placement that you are paying google for based on search and geo-location.