Blogs should not be just part of an SEO stategy. They should be an integral part of any businesses’ marketing program.
Blogs create alternative keyword media. Not just giving you the opportunity to discover new keywords, but also in providing you with information about keywords that you are pursuing. They allow you to extend the reach of your web communication – it’s marketing and SEO all in one package. Building a community by contributing to your own blog deepens SEO relations. Blogging is integral to building a business or a brand. It can be the connection thread with consumers particularly with products that address a particular issue.
- Become the expert by positioning yourself and your company as the thought leader in your area of business.
- Create lasting customer relationships in a forum where your main objective is not to sell, but to have a more personal relationship between you and your customers. Blogs are a fast way to join the customers’ discussions, provide tips and insights, or receive feedback.
- Media Relations:
It’s every PR-consultants dream to create a channel where outside media regularly check what you have to say and subsequently your media relations increase. Instead of media just being a passive recipient of press releases, you are able to take your information to them.
- If you establish your company as a thought leader, people in your business will pay attention. They’ll read and discuss what you have to say. Chances are good they will see you as an industry leader and regularly visit your site to gain knowledge and information.
- Rank higher in search engines: Google and other search engines reward sites that are updated often, that link to other sites and most importantly, that have many inbound links. Starting a blog easily accomplishes these tasks and greatly increases your footprint on the Web.